- Nov 2021
- November 01, 2021
- November 01, 2021
Two new resorts, one latest brand, and re-branding of two of its existing resorts! Atmosphere Group of Hotels and Resorts is literally stunning Maldives private island tourism with a drastic shift in business plan for the year 2022.
Mentioning the most important part of the business strategy of the Atmosphere Group, there are two contemporary-designed luxury getaways to be unveiled in upcoming year, namely OBLU SELECT Lobigili & OBLU Xperience Ailafushi with both belonging to company's new brand the COLORS OF OBLU. While OBLU SELECT Lobigili is presented before world in February 2022, the OBLU Xperience Lobigili will be launched in March 2022.
Just like the implication of the title, Lobigili that means 'island of love' in Dhivehi language, Oblu Select Lobigili is an adults-only destination with a total of 68. To consummate the romantic experience of couples and honeymooners here, this getaway has various fun spots offering a true castaway feel.
For the guests at Oblu Select Lobigili, the Only Blu Underwater Restaurant shall be a special indulgence underwater, where they will feasts down the water surface of the Indian Ocean enjoying the pure marine life. Since both resorts situate nearby, couples from Lobigili can go for a short stroll to Ailafushi island to have some gathering.
With a stunning 268-villa-collection, Oblu Xperience Ailafushi is a perfect haven for families, friends, couples and other solitary travelers. Interestingly, the very name, that means 'family island', serves to convey the motive.The resort will have a couple of international eateries, like La Promenade and The Copper Pot Truck, that celebrate select cuisines from all around the world and special seafood varieties. Out of all the facilities, The Dome is an exceptionally carved-out entertainment center at the resort.
Since both Oblu Xperience Ailafushi and Oblu Select Lobigili are located in North Malé Atoll (side by side more specifically), they can be reached by a short 15-minutes speedboat ride from the Velana International Airport.
Atmosphere Resorts & Hotels is one of the prestigious hospitality companies that currently operates six famous luxury beach resorts in the Maldives under three brands with Colors of Oblu being the latest addition to the list:
- Atmosphere Kanifushi & Varu By Atmosphere, (both belong to By Atmosphere)
- Ozen Reserve Bolifushi, Ozen Life Madhoo (Both Belong to Ozen Collection)
- Oblu Select Sangeli & Oblu Nature Helengeli (Both belong to Colors of Oblu)
The latter two got rebranded as part of new strategy. They were previously known as Oblu Select at Sangeli and Oblu By Atmosphere at Helengeli respectively. Now they will come under the brand, Colors of Oblu which will have a total of four speactacular Maldives resorts with the inauguration of Oblu Select Lobigili and Oblu Xperience Ailafushi in 2022.
The announcement of new brand, Colors Of Oblu, has been eagerly-much-awaited for the group, Atmosphere. Because it is the third resort brand of the group after the THE OZEN COLLECTION and By Atmosphere. It is one of the rarest incidents in Maldives that a new brand debuts with two new beach resorts.
Stephane Laguette, the Chief Commercial Officer, Atmosphere Hotels and Resorts, says “We are delighted to announce the official launch of our COLOURS OF OBLU brand. Through this brand, we bring to our guests rich and vivid alchemy of experiences. Each resort with its own personality and distinct story comes together to form the enchanting COLOURS OF OBLU. An experience collective that awakens the senses, brings balance and provides the gift of a lifetime of memories.”