• 04
  • Nov 2020
  • November 04, 2020
  •   Travel Connection
  •   66

Yes, for one more year, the prestigious Dream Dive Destination Award 2020 goes to the Maldives, the land of atolls; thus 2020 being the 12th consecutive year in a long chain of achievements of the same by the Maldives.

No wonder, the Maldives wins this again and over! How can it be otherwise especially when the country has secured the most scenic and blessed portion of the Indian Ocean. It looks like the god and nature are all in favor of this archipelago by providing unmatchable beauty without stint.

Dream Dive Destination title is, by all means, a much-coveted recognition at the Dive and Travel Awards Ceremony conducted by the Marine Diving Fair, granted to the best holiday destination across the world with excellent diving opportunities; which is none other than the Maldives for the continuous 12 years.

Speaking about the Marine Diving Fair, it is a popular scuba diving and beach resorts fair annually thrown on in Tokyo, Japan. The fair serves as one of the greatest platforms intended to extravagantly meet the underwater -quest of scuba divers and marine enthusiasts the world over.

Regarding the business aspect, Maldives has its large portion of divers and snorkelers coming from Japan. For Maldives beach resort tourism, the fair is a golden opportunity to draw many more to its nature-chic wonders whereas it is equally advantageous for Japanese as well because they get to best know the best-dive-oriented resorts in the Maldives and get the best customized offers for diving in the Maldives.

As per the tabs of the arrival of February 2020, the Japanese market has made the list of top ten source markets to the Maldives. The statistics show that over four thousand Japanese tourists have arrived in the archipelago by the end of February 2020. with a growth of 2.4% compared to the past year. The total arrival from Japan in whole 2019 was estimated at 44,251; which itself was a growth by 5% compared to the previous year. With this continued reputation as the world's best destination for diving and underwater fun, in addition to various other travel fair awards hosted recently, Maldives is expecting an only improved number of visitors from around the world.

With a view to keep the tourism going on and on, MMPRC, the country official tourism promotion wing, has been throwing various promo programs and marketing activities around the world. The 'Visit Maldives Later' and ‘Maldives: The Sun Will Shine Again’, conducted on social media by the promotion group are a good instance of effective branding using virtual advertising means. With new vigor, the promotion group has targeted Japan, the Southeast Asia region, and other major markets to the Maldives.

By blogs, webinars, and timely press meets, both the country and the all the beach destinations in the country have tried to reach out to their clients in the global market boosting and keeping alive their adrenaline-junkie self. The new arrival of guests to the Maldives in the post-corona period shows that the country could well convince the global trotters that the country is a safe place to visit.

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